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- Coach Training/Certification:
-
Masters-Level Course for qualified individuals
who wish to practice 'world-best' standard
professional
coaching... .-
For
Course Content..
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For Course 'Registration of Interest' Form
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'Partner'
Category:
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-Business
Development Opportunities
Option
1:
Organizational Associates
Program:
-For organizations who wish to partner with us
to obtain
a world-best standard, customized, certified
coaching program (for example; Specialist
Coaching
Practice Management Courses (for HR, L & D
etc..), Internal Coach Certification
Courses,
Management and
Leadership Coaching Courses, Management
and Leadership Mentoring Courses
etc..). These learning
programs typically focus on specialist areas
of knowledge and can be a one-off
event or conducted
3 or 4 times over a year, for different
participants.
For organizations who require courses as
an ongoing event we are frequently able sell
the customized
courses
(excluding the Master Coach Course)
proprietary rights of use to the client. In
this situation
the first few
courses are delivered by Dr Skiffington with
the assistance of 2 or 3 of the client's
facilitators
(who are already Certified
Master Coaches). Typically after 3
events the facilitators receive
their appropriate
facilitators certification to deliver the
course themselves and the client acquires
the
course license
of use.
-
See
our flagship website for:
latest
examples
of
the types of customized Small Group, In-House
Courses -delivered by Dr Skiffington to
our Corporate, Business and Non-Profit Clients
around the
world.
--for Dr
Skiffington's Master Coach graduates...
Option
2:
Facilitator
Licensing Program:-
for
graduates/external coaches looking to build a
client base
and
gain the advantage over their competitors and
for graduates/internal coaches wishing to
provide
world best standard
training to their leaders/managers.
Coaches/businesses can license our
First-level Coaching
Programs ('Manager/Leader as Coach' and
'Mentor' Certification -Course
Training Manuals etc)
within a defined territory or nominated
organization ...more..
For Example:
-
'Manager
as Coach, Leader as Coach' -Workshop Training
Manual:
.
-Licensed
users are able to re-brand the Manager /
Leader as Coach course (contains over 20
extensive modules) with their own name and
re-format the material to create
short seminars or
workshops or longer certificate courses etc.
Strictly Limited for use by graduates of Dr
Skiffington's Master Coach course.
See below page:...more
Option
3:
Business
Partner Program: where
we co-develop and/or co-present tailor-made
Coaching
Courses with businesses/organizations
worldwide.
Suitable for existing Consulting Groups etc
(that have an
established, successful position in their
territory/region) -looking to supply/market
world-class,
industry-recognized coaching programs to their
valued, blue-chip corporate clients.
For Example:
Present
the Master
Coach Course
-as a co-venture
between Dr Skiffington and a graduate partner:...read
more...
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-See below page:..-for all..
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Here's
your opportunity
-to be part of one of the
fastest growing industries in the
world by
providing your own coaching
educational services
Coaching is sweeping across the
world and developing at an
explosive rate. -Asiaweek
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Coaching
is the universal language of
change and learning ...and values
cultural complexity and difference. -
CNN |
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"..many
industry sources now state that the global
business demand
for coaching is almost doubling each year."
-B.C.
McGraw-Hill Education
"Coaching
is BIG BUSINESS, it's
now estimated around 60% of Fortune 500 companies
use coaches for their
executives."
"..Annual
spending on
executive coaching in
the United States is estimated at
$1 billion."
Harvard
Business Report
"..up
to 25% of American businesses are using them
(coaches), up from 4% just five years ago."
-
AAP
News
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.-
Individuals/Businesses
can
establish their own coaching educational services
etc..
- Organizations
can acquire customized, world-best
standard coach training courses for
internal use and
have their people trained and certified to
deliver their own
courses/coaching program.
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Established
Consulting firms...
-
and training/education
providers may benefit by simply
adding our market proven core educational
products to
their
portfolio and gaining another revenue
stream . Also;
L&D and Training
Departments, Learning Institutions
(universities, colleges, private schools
etc), Training Agencies, Government
Agencies, Professional
Associations and other individuals etc
responsible for personal/professional
development etc. who require
unlimited delivery of world-class
educational coaching programs
within one specific organization.
Note:
.-Individuals/Businesses
who
simply wish to establish a Coaching
Practice or Internal Coaching Program
--Click Here
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In
response to the unprecedented
demand for coach education
the
internationally
renowned Behavioral
Coaching Institute™ and Dr
Skiffington are
now establishing a global network of Coach
Training/Educational Partners.
Leverage
your success off a powerful, recognized
global brand:
The main objective for the
development of this distributed provision
is to allow coaching education access to
individuals and organizations around the
world, who: 1) are seeking an introductory
level coaching course and, 2) for reasons
of geography or personal commitments would
prefer to attend a course closer to home
rather than at our institutional
campuses in Sydney, New York and London.
No
other coaching educator has the depth of
international experience and broad industry
recognition to accelerate your business
growth. Our unique global partner program is
the only coaching licensing system that
provides coaching courses that are 'industry
accepted' and have a proven international
track record of success.
Dr.
Suzanne Skiffington is internationally
recognized as the world's leading
developer and educator of professional
coaching. However, Dr Skiffington
only has so much quality time she is able to
personally devote to her students and
graduates worldwide. The
rapidly, expanding global
coaching
market
urgently needs qualified providers
to market and deliver introductory-level
coach
certification programs. The
focus of both our educational and support
services is one of providing the highest
quality course delivery to this
exploding global marketplace.
Option
2:
Royalty percentage of your revenue =
0%
.-Rather
than adopt the traditional financial
arrangement of assigning/franchising
the rights to educational materials in
return for an ongoing set of service fees,
marketing levies, hidden administration
charges and a series of exorbitant
franchise type royalty fees of 7.5%
to 15% of each year's revenue, we
have opted for a simpler, affordable,
regional
licensing program -allowing the licensee to
operate in an autonomous fashion while still
receiving the training and support they
require.
International Licenses are currently
available in most countries (although there
are some regions in Australia, UK and the
USA that already have restrictions on).
"
It's become very quickly clear that the
investment we made to add coach training
to our list of services has wildly
exceeded our expectations, We're a hit
-and have attracted more new clients than
we are ready for. Your program is
providing a very substantial continuing
payback for us." W.
Hillegrass. Managing Partner, HP
"The
feedback from our people on the
coaching program has been tremendous. The
outcome: better training and development
results, better genuine bottom-line
results, better morale, company goodwill.
This is my favorite program to
deliver!"
P Symonds.
Vice President. Human Resources, A&L
Some
More Benefits:
Quality:
Dr. Skiffington is the pioneer and
acknowledged global leader of coaching
courseware and tools. Her Research and
Development Team oversees the
complete life cycle of our coaching
programs: design, application, and user
monitoring. By maintaining a "life-cycle
platform" approach reseller courses
are always up-to-date, cutting edge and
market oriented.
All of
our courses:
1) contain
the latest learning technologies
2) are
personally market tested around the
world by Dr. Skiffington herself and,
3) require
industry approval before being released
to her educational partners.
Note:
a)
Because each resellers license is provided
back-up support by Dr. Skiffington, there
can only be a limited number of licenses
made available.
b) Dr Skiffington's advanced, specialized
Certification Courses for professionals
(as listed on this website) are not
available for re-sell. The below Licenses
are to re-sell/provide our mass-market,
Level One/Introductory level Coach
Training Programs within a defined
territory or nominated organization
c) Note: Your license does not permit you
to turn these products into an electronic,
internet-delivered, ezine or a
course-by-email type of course. Our
educational products are strictly designed
to be delivered in person and within a
defined territory, Department, Group,
Organizational structure.
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Become an official regional licensee
-and join the exciting, highly
rewarding people development
business... |
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Facilitator
Licensee
Type..
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.-External:
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-
A
first-level service suitable for
external service providers looking
to:
- build a client base,
- obtain an extra revenue stream
and,
- gain
an advantage over their competitors
Suitable
for established organizations or
Consultants, Trainers, Coaches etc
who wish to provide
Introductory-level Coach
Training Courses. As an individual or
Organizational License Holder you
not only have the opportunity to
deliver world-class coaching
seminars and workshops but also
your own coaching services/programs
and generate a significant annual
income.
- Target Market:
Today, all over the world,
organizations (small business,
corporate, non-profit, government
etc) and individuals alike are
looking to find out more about the
exciting field of coaching and how
it can work for them. This first
step, an educational service to meet
the needs of the wider mass-market,
represents an incredible sales
opportunity for local/regional
providers positioned to satisfy this
demand.
-
In-House:
HR,
L&D and
Training Departments, Learning
Institutions (universities,
colleges, private schools etc),
individuals responsible for personal/professional
development etc. who require
unlimited delivery of world-class
coaching/educational programs within
one/specific organization. As an
Organizational Licensee in
possession of the latest coaching
technology you also have the
opportunity to conduct your own world-best-standard
in-house coaching programs and
generate significant,
measurable bottom-line results
Establish a successful coaching
educational center supported by Dr Skiffington in your
region/territory:
Dr Skiffington can only be in so
many places and work with so many
people. Her specialist, 1-to-1
courses (as listed on this website)
are tailored to meet the needs of a
few, highly skilled professionals
who wish to practice coaching at an
elite level. Today thousands of
companies and individuals simply
want to participate in instructional
'introductory' seminars and
workshops so they can: a) find out
how coaching works, its benefits to
them etc and, b) make a qualified,
informed decision as to what type of
coaching is best suited to their
short and long term needs. This
unique, collaborative partnership
between Dr Skiffington and her
certified resellers is therefore meant to
service the needs of a much larger,
ever-growing marketplace than she
herself is positioned or able to
service.
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Successful
background in management or consulting or
training or education etc. A
commitment to the concept of 'lifelong
learning'. A passion for the growth of
others and a willingness to learn and grow
in the process. A practical understanding of
human behavior, business/management/
organizational life and how adults learn.
Strong people skills. A desire to build a
successful business that serves a vital
personal, business and/or community need.
Intimate knowledge of local market. Access
to necessary capital funds and marketplace |
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Your
own world-standard' (in-house/organizational
or private
practice) Coaching Educational
Center:
-
Training, Support and ancillary
Rights.
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As a licensee
of Dr Skiffington's educational courses
you'll benefit enormously from the
systemized business
growth and support
methodologies that we've developed to assist
you..
Suitable
for: -Individual/Independent:
Coaches, Consultants,
Trainers etc.
-Organizations
-Established Educational Providers
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Leverage
Dr. Skiffington's world class materials
to accelerate the development of your
clients/managers/leaders and ensure quality
of content (best-of-the-best). |
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License
Holders Rights for Dr Skiffington's Course
Manuals etc :
The
license grants you the right to:
1)
provide / deliver specific Course Manuals
provided by Dr. Skiffington.
2)
teach the
nominated Coaching Course/Program within a
nominated region -and not pay any
royalties.
3)
quote the
Behavioral Coaching Institute and Dr
Skiffington's names as the course designers
4)
personalized
support by Dr Skiffington
5)
yourself,
your Organization, Coaching Practice or
Coaching Education Center etc -to be
accredited
by the Behavioral
Coaching Institute to provide Dr
Skiffington's level one courses and have
right of use to the
'Behavioral
Coaching Institute -Licensed Reseller'
Logo.
6) the
right to nominate your preferred
territory/area..
- ie; =
Country/State/Region -for
example; USA/Florida/Miami and surrounds
7)
the licensee will also have the opportunity
to apply to sponsor/organize Master Coach
Courses with Dr Skiffington (see:
Option 2: 'Business
Partner Program'
-below page ).
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Catalogue
of Course Manuals/Programs:
1) Level
One Course Manuals -for the two most widely
used and effective Models for
individual and workforce
development:
- a) Mentor
Certification Course -training
of in-house staff to perform a mentoring
role on a
need-to basis. Mentoring is
increasingly recognised as a vital component
in any organizational
toolkit for the 21st century - but what is
the role of a mentor and what tools and
skills are they
best meant to employ? Ask any group of
individuals and their ideas are sure to
differ widely.
This important, formal Mentor training
Course up-skills and certifies an organization’s
delegated mentors or other persons in the
human resources and organization development
areas interested in maximizing their
organizational impact-
- and/or
b) Manager as Coach, Leader as Coach
Certification Course -for
Managers and/or
Leaders to be trained and certified how to
employ validated, proven informal and formal
coaching strategies and techniques as part
of the management/leadership role (see below
page for details).
Note:
- the Completion Certificate (and
designation) for these two courses are
awarded by the provider.
- All course material is copyrighted for use
to the licensed provider by Dr Skiffington's
Behavioral Coaching
Institute.
- the above level one, specialist courses
are not to be confused with Dr Skiffington's
advanced-level Master
Coach.
- the training and certification of persons
whose duties are primarily coaching should
be conducted via the
Master Coach Course in collaboration
with Dr Skiffington (see 'Co-Partnering'
below).
2) Tailored-made
Coaching Courses (such as Dr
Skiffington's Master
Coach Course) can be co-delivered
by
Dr Skiffington with the
Licensee (ie; in the Licensee's business
name to the licensee's clients). See 'Co-Partnering'
below.
3)
The option
of receiving regular updated
course/educational and resource materials
and,
4)
Coaching text books written by Dr
Skiffington (at wholesale rates, direct from
publisher).
5)
Other Coaching
Course/Educational Modules (not listed here)
-as personally used and developed by Dr
Skiffington....
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*
'Manager as Coach, Leader
as Coach' #3.0 and,
'Mentor
Certification' Program #3.0
-Workshop Course Manuals© (CD
& Hard Copy)
-licensed
facilitator program is
available for purchase by
a Certified
Master Coach (CMC)
ie; graduates
and successful applicants for
Dr Skiffington's Master
Coach course.
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.More
than 80% of organisations
use coaching to develop
their staff according to a
recent survey (EWB 2004).
However, less
than 5% have formally
trained their managers in
the use of the latest
coaching workplace
practices. The
national survey found
that coaching and
mentoring skills were
passed on by a trickle
down
effect as senior managers
worked with middle
managers and middle
managers with their
juniors. While,
some organizations had their
managers undertake some
short courses (internal or
external) -the
Managers
were typically taught out-dated coaching
practices.
"The
Crisis in Mainstream
Workplace Coaching....All
Managers are coaching in
varying degrees, but very
few
are using valid
coaching technology or
the means to ensure their
initiatives are
accountable or
are
generating
sustainable results and
clear productivity or
profitability investment
gains." -HR
Magazine
"This
is the most in-demand
service all professional
coaches are asked to
provide. And this is by
far,
the most
comprehensive coach skill
building course for
managers and leaders
available. The
extensive manual
contains over 20 modules
integrated into one
incredible learning
system!"
-J.Stretton.
Executive Coach, NLB
"Priceless!
These courses have become
the major profit center in
my practice."
-B.Johannsen.
Coaching Plus
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'Mentor
Certification' Program #3.0
-
includes
the Participant's
Comprehensive Course
Manual
- plus
a
Resources
Manual for the course
participants containing the latest
mentoring tools,
techniques,
templates etc
-plus
Detailed
Facilitator's
presentation/guide Notes
-designed by Dr Skiffington
- plus
personal, back-up course delivery
support (telephone) sessions
with Dr Skiffington.
.
'Manager
as Coach, Leader as Coach' #3.0
-
includes
the Participant's
Comprehensive Course
Manual
- plus
a
Resources
Manual for the course
participants (Managers/Leaders)
containing the latest coaching
tools,
techniques,
templates etc
-plus
Detailed
Facilitator's
presentation/guide Notes
-designed by Dr Skiffington
- plus
personal, back-up course delivery
support (telephone) sessions
with Dr Skiffington.
For
External Providers...
-How
to Gain Corporate
Clients Now!
Dr
Skiffington's licensed
facilitator program is a
proven, powerful vehicle to
break into the highly
lucrative
corporate/organizational
market AND provide
follow-up
executive coaching after
the training.
The
educational Course is an
invaluable key to open
corporate doors to establish
a personal and
professional connection
with a client and the
'gatekeepers'. Just as
importantly, the Course is
a unique platform to
establish the trust factor
and credentials needed for
any coach to be invited to
provide follow-on,
specialist one-to-one
coaching with an
organization's valuable
executives.
-For
Organizations...
The world class
course is also excellent
for organizations
that want to integrate
coaching into their
development processes or
to enhance the skills and
effectiveness of their
managers/leaders as coaches.
- Licensed users are able to
re-brand the course material
(contains over 20 extensive
modules) with their own name
and re-format the material
to create short
seminars or workshops or
longer certificate courses
etc.
These
comprehensive, proven courses
have been designed in consultation
with the world's
leading industry users and
independent practitioners. The
courses cannot be compared to
any other as they contain the
latest, proven coaching
technology and detailed coaching
structures for Managers/Leaders
to succeed in their coaching and
mentoring role. Other courses
simply re-hash the simplistic,
coaching formulas of feedback,
questioning and goal-setting
etc. This
outdated formula provides a simple
structure suitable for the very
busy line production manager
who simply hasn't the time for
'meaningful' dialogue with the
line worker
These traditional
"starter" coaching
efforts use a simplistic
goal-setting training model
that is limited in application to
increasing the performance of
lower order 'mechanical skill
task sets' (eg; for process
workers) -that do not require
any change of
thinking, behavior etc. This
dated model focuses on
the "how to do" and
"how to do it
better". The coachee is
treated as a passive observer
and coerced into following a
set action plan rather than
challenged to think through
specific problems and discover
solutions.
Traditional coaching works
best with a "process
worker" who is ready
for action and needs a nudge.
However, Managers as
"Coaches" are still
been taught this traditional
'mechanical skills' coaching model
to use in the professional
development of their staff -so
no matter how many nudges they
give, or how many great
questions they ask, most
of the coachees find
themselves going around in
circles and are unable to
successfully change/learn etc.
Course Objectives
-Participant's (Managers/Leaders)
are shown how to:
- enhance
their management and leadership
skills
- understand how
coaching can work for them
- define
best industry practice standards
of coaching
- select
the appropriate coaching
models of practice in their role
as a
manager/leader
- learn
a step by step proven, process
of coaching in the workplace
that best suits
them
- practice
their coaching skills in
relevant role-plays
- benchmark
their own coaching initiatives
against the industry leaders
- best
deal with some of the key
challenges that a manager/leader
coach must confront
- participants
are also shown how to increase
their interpersonal and
communication skills, problem
solving skills and motivation
and self-confidence, acquire
better team cohesion and improve
their bottom line results
- plus
lots of industry insider
information, case studies,
resources etc
Course
-User
Rights:
Any person
who conducts the course must be a
registered licensed user. A
license holder obtains the right
to deliver the
Manuals from Dr.
Skiffington. The license grants
the user the right to deliver
according to the terms of the
license and keep 100% of the revenues (ie;
there is no royalty fee). Note:
The graduate is also assigned the
right to re-brand and re-format
the course material. However, the
graduate does not have the right
to use/market Dr. Skiffington's
name/brand/logo's nor turn the Manuals
into an electronic,
internet-delivered, ezine or a
course-by-email type of course.
This course is strictly designed
to be delivered in person and
within a defined territory.
The
primary holder/acquirer of the
License of Use is in the name of
an organization or business
entity. The secondary rights of
the license (the right to
deliver/teach the course) is only
granted to nominated registered
graduates of Dr Skiffington's
Master Coach Course. All
authorized instructors names are
listed on a Licensed Facilitators
Registry maintained and updated by
the Behavioral Coaching Institute.
In recognition of their new
standing, the facilitator/past
graduate is assigned the new
certification level of a Fellow
of the Graduate School of Master
Coaches (Fellow,GSMC).
.-Quality
Tested:
For
over a decade, the Behavioral
Coaching Institute (our parent
organization) has worked with many
of the world’s leading
organizations engaged in coaching
to realize outstanding business
outcomes through successful,
validated initiatives. Today, Dr.
Skiffington (the Institute's
Director of Education) is
acknowledged as the pioneer and
global leader of coaching
courseware, tools and textbooks.
Her research and
development team (Center
for Applied Behavioral Coaching)
oversee the complete life
cycle of our coaching products:
design, testing, application, and
user monitoring. By
maintaining
a "life-cycle
platform" approach vendor
tools are always up-to-date,
cutting edge and market oriented.
Dr
Skiffington personally uses the
Manuals with her corporate
clientele and obtains industry
approval before any new edition is
released to her partners. Because
each global partner is provided
back-up support by Dr. Skiffington,
there can only be a limited number
of licenses made available per
region.
Purchase
Schedule: (see below)
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Training
and Support:
All Course Manuals
contain extensive Course Presenter Notes and
all License Holders receive 1-to-1 telephone
Support/Mentoring with Dr Skiffington.
Special
Note:
This course is strictly
designed to be delivered by a Certified
Master Coach (CMC). As such, the
special Workshop
Trainer's and Resources Manuals are
only available for use to past
graduates and successful applicants for
Dr Skiffington's Master
Coach course.
See: Master Coach Course Content.
and 'Registration
of Interest' page.
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-Some
Financial Case Studies:
1) M.K (a coach in private/solo
practice) provides the 'Manager/Leader as
Coach' Course to an increasingly active
client base of only 4 medium sized
businesses in the manufacturing sector.
These businesses became her clients
through the successful marketing of the
'Course'. The below figures exclude the
additional earnings from flow-on coaching
services.
Yearly Gross Revenue:
Ist Year -$38,500. 2nd Year
-$74,350. 3rd Year -$112,600
2) -
JW shares a practice with one other
partner. With the Manager and Leader as
Coach Course she obtained a large private
Hospital Group as a new client. The
Hospital Group had a long history of
poor employee satisfaction ratings and ongoing
employee issues. With two of her staff JW
conducts the Manager as Coach Program for
all of the Group's managers and leaders.
To help drive the coaching culture
throughout the organization, the first
group that completed the course included
the entire executive staff and key
department heads.
In less
than eighteen months since
establishing the coaching/education
program the results are impressive:
staff rating of their Managers has
improved by 24%; there has been a 28%
reduction in management turnover and
resultant new hires associated costs;
patient satisfaction ratings rose by 12%
and there has been a 35% reduction in the
number of employee complaints and issues. In
particular, the program has improved the
standard and performance of the leadership
and management personnel and helped unite
and provide focus to a very diverse
workforce. The positive effects of
coaching have clearly made a difference
throughout all levels and within all the
departments of the Group.
By February 2004, nearly 348 managers
and leaders have completed the ongoing
Manager as Coach Course -returning
the partners an income of over $175,000.
3) BT
Consulting Group (with 4 licensed
consultants/users) delivers the
'Manager/Leader as Coach' Course to an
existing client base as an additional
service.
Yearly Gross Revenue:
1st Year -$165,000. 2nd Year
-$240,000
Facilitator
License Fee of use
-per course manual:
(CD
& Hard Copy)
-
Mentor
Certification Course Manual -or-
-
Manager/Leader as Coach
Certification Course Manual
License Type: -Solo
Practitioner -Business
-Corporate
(less than 500 employees) (more
than 500 employees)
License
Period
- 2
years
-$2,950
-$4,950
-$5,950
- 5 Years
-$3,950
-$5,950
-$7,950
- 10 Years
-$5,950
-$7,950
-$9,950
-For
further details just
submit the requisite Master Coach
'Registration of Interest Form' and
our Institute will contact you to establish
a telephone appointment
Product
Upgrade:
All
licensed holders receive notice when
the Manual is revised and have the
option of purchasing a Revised Edition
($495).
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Note.
This is not a franchise
business we are licensing. Your
business is your business. As an
educational provider you are
acquiring the licensing rights to
provide one or more of our
educational programs developed and
supported by Dr Skiffington. We
therefore require that Dr.
Skiffington's name and her
educational programs be represented
(professionally and ethically) only
by the best trained, best qualified
and most committed
individuals/businesses.
Please also note that all private
business/financial arrangements
between a certified reseller and ourselves are
strictly confidential.
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Option
3:
Co-Partnering*
with Dr Skiffington and the
Behavioral Coaching Institute (BCI)
Special
Events:
-
Dr
Skiffington (as Head of Education with the
Behavioral Coaching Institute) personally
delivers (and certifies
the partner's staff to
subsequently provide themselves) coaching
events , such as:
the internationally
renowned 'Certified
Master Coach' Course, organized by
our global regional partners..
The
industry-recognized 'Certified Master Coach' Course can
be used by:
Category
1)
a
select, small number of graduates who own or
are a member of a successful consulting
group or a
specialist coaching practice etc -to
obtain a proven, second level
profit-center/coaching service, and
Category
2) established
large, international organizations -to
obtain an internal training and
credentialing program
Category
1. Consultancy
/ Coaching practices:
As the world's leading
developer of coaching technology and author
of coaching best-practices, Dr Skiffington
chooses to work as a equal partner with some
of the world's best consulting and coaching
practitioners in the form of an
ongoing, co-learning, developmental
partnership. These
companies represent the "best of the
best" in meeting a wide variety of special
educational opportunities such as the
marketing and sponsoring
of Dr
Skiffington's internationally renowned
'Master
Coach'
Course
within their region or organization.
What
we require in a partner...
To continue the migration of our
courses around the world our preference is
to establish an ongoing, strong
business relationship with a few
select highly qualified and
well-positioned 'Business Partners' per
region. These qualified 'Partners' have a
high local profile, a great reputation and
have existing customer relationships with
companies that can benefit from our
coaching educational services. Typically
they have a discriminating blue-chip client
base who only want 'the best'. The
'Partners' also possess the resources and
ability to successfully market and organize
Master Coach Courses within their market
sector/region.
- BCI
-provides: -
World Class Brand and Educational
Products
- Best Practice (Coaching) Industry
Processes and Standards
- Full Training and Support
- Marketing Support
- Our
Regional Partners -provide:
- Cultural adaptation of the Educational
Products and Processes
- Local Market Expertise
- Business -Relevant Expertise,
Financial Resources, Infrastructure and
Reputation
- Qualified People to provide the
educational products
-"Ensuring
Your Success -is our Success"
Dr Skiffington assists selected
coaching provider's by:
1) co-developing and delivering coaching
courses and/or
2) presenting Master
Coach
courses and other educational programs.
For example; Dr
Skiffington is contracted by the Licensee to
conduct (under the banner of the partner) a
small group
Master Coach course in
their region..ie:
a) to train
and certify a client's staff,
b) in
response to an advertised, local, certified
'Master Coach' training event/course
organized by the partner...or,
c) ...as part
of an organization's in-house coaching
program -to train and certify their
coaching staff and key
management.
Regional
Business
Partnership -The Steps:
-
All Co-Partnering*
relationships are selected and managed by the
Behavioral Coaching Institute's Executive
Director, Perry Zeus.
Step
1:
One or two of the potential partner's key
staff completes the Master Coach Course
-thereby qualifying to be trained as
future facilitators of the course. The
Master Coach course format/location can
be the Small Group Peer Course (conducted in
Sydney, London or New York) or an in-house
course organized by the potential partner. The
in-house course may include a mix of the
potential partner's key staff and some clients
(Note: a 'wholesale' course fee schedule is
provided to the potential partner.)
As
a follow-on to the Master
Coach course a potential partner is also
invited to participate in a special Briefing
on the Business Partner
Program.
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Upon
the completion of this initial training
course (to the satisfaction of both parties)
the potential
partner is invited into an informal
partnership arrangement
and appointed a Business
Associate of BCI. |
Step
2:
In this
second stage of the Partnering relationship
the Business
Associate is invited to
sponsor/organize a number of Master Coach Courses
in their specialist market sector and/or
region (to be co-facilitated by Dr
Skiffington with one or two nominated
Associate's qualified staff (who have
previously undertaken the Certified
Master Coach Course). These
initial pilot co-ventures also provide the
opportunity for the Associate
to show that they are able to meet BCI's
business criteria to become an accredited
partner.
The
Business
Associate markets and
organizes the Master Coach course event and
provides the venue (a special Associate's
course fee rate schedule is also applicable).
All course marketing material (citing Dr
Skiffington's and BCI's names) designed by the
Associate needs to be first approved by our
Perry Zeus (Program Director). Perry also
provides strategic marketing advice to the
Associate.
Dr
Skiffington pays for her travelling expenses,
co-delivers the course and provides the course
certification. For example; over several
months or a year, an Associate
sponsors 3 to 4 local, pilot Master Coach
training courses (in their business name for
typically 8 to 12 persons). The Master Coach
Courses include the training of one or two of the
Associate's staff
as certified Master Coach Course
Facilitators. Note: The nominated
Sponsor's Facilitators should: 1) already be
Certified Master
Coaches and, 2) possess the skills/experience
required to facilitate such a high-level,
technical professional development course.
Typically after three courses/co-ventures: 1)
a trusting, personal and professional
relationship between Dr Skiffington and the Partner
has been established and, 2) the qualified Associate's
staff
have been trained and certified to deliver
future courses by themselves.
Step
3:
The partnership is now formalized and the
partner is appointed by the Behavioral
Coaching Institute (our parent
organization) as an exclusive regional Accredited
Business Partner (ABP).
The
A.B.P obtains the right to exclusively
present the Master Coach Course by themselves (with
back-up support) in their region. Guided
by the partner the Course is specifically
designed by Dr Skiffington to suit the
partner's marketplace/culture etc. The Course
can be presented as a series of seminars,
half-day programs, workshops etc. For example;
the course can also be re-formatted into two
short courses -one introductory level course
(for a larger group of persons) and an
advanced level course (for 10-12 persons
only). Any course format is first approved by
BCI. Course fees are structured to reflect the
market conditions of the partner's territory.
All
Course fees are set (by BCI and partner) to
reflect the market conditions of the partner's
territory and are distributed on a negotiated
(standard 50:50) course fee sharing basis
between the partner and BCI.
Full
course back-up support is directly
provided by Dr Skiffington and the partner
obtains the marketing use of the below A.B.P.
logo (see below).
Step
4:
After a
track record of successful results the ABP is
able to apply for an exclusive Regional
or International Campus
representing
BCI, Dr Skiffington and her courses in a designated
specialist
market sector/marketplace.
Some
additional rights obtained by the partner
include a direct website link on our family of
high-profile internet sites to the Partner's
course registration page (on their website).
This Campus
link on our sites will re-direct registrations
of interest for a course to the relevant
territorial Partner. BCI's suite of websites
include: Behavioral-Coaching-Institute.com,
1to1CoachingSchool.com,
AAA-Coaching-Partners.com, Master-Coaches.com,
Business-Coaching-Courses.com and
Executive-Coaching-Courses.com
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-What
Next?
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To
discuss the next steps in the qualification
process....
-
For
non-graduates (who have not completed Dr
Skifffington's Certified Master Coach Course)
-simply
visit this websites main
'Registration
of Interest' page
to first apply for entry into the requisite
Master
Coach Course.
-
For
Certified Master
Coaches
-simply complete
the
below 'Registration
of Interest
Form'
Step
1.
-Completion
of the 'Registration of Interest Form'
Step
2.
-Follow-on Telephone
Interview:
Perry
Zeus (Course Registrar
and
program/course designer) calls you to discuss
the Partner's
Program.
The interview process with Perry also
ensures those accomplished
professionals/organizations who
wish to
become a Regional
Licensee appointee not only have the necessary
professional
background, organizational experience etc
but also the ability to present Dr
Skiffington's courses.
Only upon a mutually
successful outcome of the interview would the
applicant be invited to
apply
for a place in our
Master
Coach Course.
-to qualify for entry into our international
partnership
program. |
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